The property, traditional or modern , has to scream out ‘sumptuous living’. Star performers for me would be many of theVon Essen Hotels such as Cliveden and Lower Slaughter Manor, the stunning Dorchester Collection, and the often referred to as the world’s best – Chewton Glen. All these properties understand that people are more important than product, a reflection of a lifestyle can be sought and you don’t wish for your own bed at home!
Stand- out hotels aren’t waiting for the economy to turn once again into the right direction. They’re spending time right now to maximise on their product offering, their service and customer understanding. They understand that their guests are becoming increasingly sophisticated and informed. They will naturally become more discerning and hold greater expectations. The future dilemma for the UK’s luxury hotels should not be whether they should do it, whether it will do them good, or whether their guests in the future will like it. The dilemma will be how they fund new and greater service levels, and what will happen if they don’t.