If it doesn’t promote the brand and it doesn’t sell, why do it?
Our World | On 11, Aug 2009
Why events must help to generate sales?
The events industry was built on the premise of generating sales. Since then, the scope and the benefits that events can be designed to achieve has broadened, but now, although these objectives are still valid, the key priority is back to sales.
Now, more so than ever before, in the current economic climate events continue to have an important role because many organisations are more inclined to structure them so that they help to deliver sales.
It is more important than ever that motivating the team and running incentives have got to be sales driven.
There is a definite shake-up in the world of marketing set for 2010 and beyond, one in which consumer, experiential and channel focussed events will take place to drive brand awareness of sales and product. There can be no niceties – if it doesn’t drive sales don’t do it.
This way, events will continue to rank highly within the marketer’s toolbox.