The Middle East
Our World | On 06, Jul 2009
Since the Middle East ‘emerged’ on to the C&I market such a relatively short time ago, whether you like it or not, you have to admire their extraordinary efforts to be the best and to outdo not only each other locally, but also every competitor in neighbouring regions.
Largely, they have achieved their goals of being desirable but expensive. Wholly opulent and very often, totally unique , featuring the biggest and the best of everything you could possibly imagine.
Middle Eastern properties cater for all needs in terms of city, beach , resort and desert experiences.
There is something to be found to appeal to old money as well as new money. An air of tranquility is of paramount importance in any luxury hotel and it is often the discerning factor for selection. Many of my personal favourite luxury hotels are in the Middle East, namely Al Husn at Shangri-La’s Barr Al Jissah Resort in Muscat, the Ritz Carlton Villas in Bahrain, Al Qasr Madinat Jumeirah and Emirates Al Maha Desort Resort in Dubai.
Expecting all of a hotel’s employees routinely to do something outstanding for a guest every day suggests at least that the hotel has a strategy in place as opposed to spasmodic tactics. The higher end properties in the Middle East understand this well and historically have ensured that training retains a good slice of the overall budget.